My wife surprised me when she bought her most recent car. She played the tough negotiator in the deal. I'm one of those who, like most Americans, would rather have root canal surgery than have to wrangle a car deal. And it looks like someone at GM finally got wise.
GM has done a very good job of advertising their Employee Discount promotion, and it is paying off. Sales are up by as much as 30%. Chrysler is said to be readying their pitch. At the heart of the promotion - no rebates, sales incentives, or other drivel. It's as close to a pay-one-price as you can get. And the consumers are responding. Hmmmmm... wonder if the airlines are watching this.
--Thanks for reading.
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