Radio listeners just don't like all those commercials.
Really?
No, not really.
A study conducted with Edison Media says that poor creativity is as much a turn-off to listeners as are too many commercials.
Hmmmmm.
Radio stations spend thousands of dollars testing their music to make sure listeners like and accept the songs, but they'll let a ton of bad commercials on the air three or four times an hour.
Doesn't quite make sense, does it?
-- Thanks for reading
Wednesday, July 20, 2005
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