Thursday, March 16, 2006


Everything that is purchased has both a price and a percieved value. Price is the actual monetary cost of an item. Percieved value is how you feel about that price in relation to the to the item. If the percieved value is higher than the price, you have what is known as a good deal. However, when you deal in what is for all intents and purposes an intangible product - voice and production- the lines of percieved value can become blurred.

This is an interesting business in that everyone thinks he or she can be successful at it with minimal effort. And so they have a home computer with some software they downloaded and a microphone they picked up in the music store's closeout bin, they plug them together and market themselves as a voice for hire. They may have a low price, but they can be heavily lacking in value. Here's why:

The closeout microphone may be great for some musical instruments, but the human voice has a very specific range. Pro audio equipment is made specifically to capture those nuances.
Recording software varies greatly. Professional Digital Audio programs, like the Nuendo we use, has the ability to edit down to the whisp of a breath. It can enhance each track with the kind of tools - normalization, equalization, compression and digital effects - that just a few years ago used to fill racks of equipment in a studio. And while having all that is great, you also have to know how to use it. We have over 30 years experience in producing quality audio.

The final product, too, can leave a lot to be desired. So many clients now want MP3 files. Did you know that some MP3s can sound cleaner than others? MP3s are not CD quality, because the files are compressed and some data is lost. However if you're not specifying a sample rate for your MP3s, you're not getting all you bargained for. 128k is ok for an answering machine, but if you're playing your corporate image, or your sales message over anything bigger than a four inch speaker, you want 256k audio.. or a .wav file...........OR a CD. We can provide that. It's as easy as your asking for it.

We don't work only every few days, we work everyday. And we follow up with clients and make sure everything went smoothly with their audio. It has even followed us when we're out of town. A client called with a pressing deadline, and we found an available studio in a strange city and completed the project in just hours.

Ask yourself to imagine the cost versus the percieved value the next time you purchase something. I think you'll agree that service and experience stand up well.

Thanks for reading.

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