I suppose the term "podcasting" will stick. Maybe a better one would be "personal broadcasting". Literally anyone with audio software and a little knowledge to pick up RSS coding can develop an audience with their unique brand of music, humor, or just talk. In the coming months, the process of putting a podcast together will become even easier.
By 2008, it's predicted that 25 million persons will be listening to podcasts, and by 2010 that number will reach 50 million.
I've been working with a number of podcasters for the past year. I just finished a project for the Society of Civil Engineers, and one of the podcasts I work with regularly, American Cliche, was recently named one of the most influencial programs by Ad Age. One of the first shows I worked with, AirFerg, even claims to be the first podcaster - before IPods were invented.
As a way of making information or entertainment available to an audience worldwide, podcasting is going to boom in the next 12 months. If you have a podcast or are planning one, we need to talk.
--Thanks for reading